Marsh McBirney Liquid Flow Meters
The Situation:
A New Product, the Electromagnetic Flowmeter, measured flow electronically competing with products considered state of the art. His ad agency was a printer and his advertising consisted of small ads in Sea Technology Pollution Equipment News.
The Idea:
Research indicated this product was ideal for the Water and Waste Industry with Consulting Engineers and Administrative Heads of Municipal Waster and Waste Authorities opening New Installations.
Full Page Full Color Ads with comic characters building the image of workers in the industry demonstrating the Marsh McBirney products with captions as a lead generation A corporate video built the company image by including them as a part of history in the making while demonstrating the product in detail. Product releases for each measuring device along with case history studies, and feature articles for used for branding and lead generation. This was a company with an invention so important, it changed the industry.
You don’t know what you have until you till somebody.
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