Philosophy
No matter what you are selling, it will be purchased by a human being, complex creatures with CAM Committing Advertising
Moment.
CAM is a five second window when your business has the opportunity to get a response from human beings with
your TV, Radio, Print or Internet Ad.
At the CAM time, the Human is thinking about one of two things. The Past for the Future or PF.
If a person is thinking in the PRESENT they are working, playing a sport, involved in a personal relationship or self
assessment, they will not respond to an ad. People think mostly about themselves and how the past has affected
their lives what is going to happen to them in the future.
The success of our clients who have grossed billions of dollars is based on this philosophy.
See Case Histories or call Hugh Metheny to discover more ad secrets. 301-440-8476.